The problem with buying clothes online: it is hard to know what will fit without trying it on. This is especially true for women who are relegated to choosing between a handful of clothing sizes. To the rescue comes My Shape, a woman’s apparel store where you can shop by shape not size. Site visitors can choose between one of seven body shapes and then shop from there. Or use their cool personal shopper, which asks questions about your style and budget, gets your exact measurements, and then recommends outfits that will fit your taste as well as your body.